Designing the Theme and Main Key Visual for BRED Abu Dhabi Music Festival 2025

For the 2025 edition of BRED Abu Dhabi Music Festival, I designed the festival’s creative theme and developed the main Key Visual (KV) that shaped its identity. The concept highlights the festival’s role as the region’s leading neo-culture platform — celebrating music, art, and street culture with a bold, modern aesthetic.

The KV became the foundation for all visual applications, from posters, stage screens, and digital media to merchandise and environmental graphics. By blending experimental Arabic typography with contemporary design elements, the visual direction captured the festival’s youthful energy while resonating with its cultural roots.